Community of Community Managers

As part of our research for understanding the community managers’ market, we have collected ~ 17 000 community managers in social media (Twitter and blogs) and mapped this ecosystem. Here is a first blog post describing the structure of this ecosystem and its dynamic. Let’s start with the BIG picture:…

Is community compatible with growth?

I have been witnessing the rise of communities for a couple of years now and one of the recurring questions we see this day is : Are business and community compatible? On this topic, there are clearly people with very different opinions: The “ it’s a no brainer”: The most…

The easiest way to find micro influencers

Why are micro-influencers important? Each one of us reading this blog has a community. A group of people we can influence, a group of people who ask or listen to our advice. This community could be our own family members, people who we went to school with, members of a…

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